After a lengthy competition process, AFEA Congress had the honor to be assigned as the Local Event Partner for the FIRST Global Challenge 2024, solidifying its reputation as a leader in event organization. This high-profile event, assigned to Greece by First Global, Show Ready Events, the Ministry of Digital Governance and Mellon Lab, held in Athens, Greece, from September 26 to 29, 2024, brought together 3,500 students, judges, and team coaches from 193 countries, creating a unique global platform for technological innovation and collaboration in STEM education.
Background of the FIRST Global Challenge 2024
The 2024 FIRST Global Challenge was themed “Feeding the Future,” emphasizing the role of robotics in addressing critical challenges in food systems, water, and energy management. Hosted at the Peace and Friendship Stadium, the event transformed the venue into an innovative and dynamic hub, welcoming over 20,000 visitors, including 1,000 students and teachers from local schools in Attica.
The event was organized with the trust and guidance of FIRST Global, the Ministry of Digital Governance of Greece, and Mellon Lab, an innovation-driven organization specializing in STEM education and digital technology solutions.
AFEA Congress: Role and Key Contributions
AFEA Congress was entrusted with the comprehensive planning and execution of the event, ensuring operational excellence across six different competition sites. With an active team of over 90 professionals, AFEA Congress was instrumental in several aspects of event management, from logistics and technological infrastructure to catering, transportation, and cultural programming.
The company meticulously coordinated the arrival, accommodation, and transportation of 193 international teams, ensuring a seamless experience for all participants. The event's logistics were managed with precision, allowing for the smooth operation of a large-scale competition with thousands of attendees. Additionally, AFEA Congress designed and implemented 15 distinct VIP experiences across various venues, hosting 350 distinguished guests in exclusive networking and engagement opportunities.
A significant technological undertaking was required to support the event’s high standards. More than 16 kilometers of fiber optics were deployed to facilitate real-time data sharing and global streaming. With 26 cameras and six video streams in operation, the event was broadcasted live across multiple platforms, reaching a worldwide audience. To oversee these technical aspects, more than 50 technicians and two dedicated digital teams were on-site, ensuring a flawless multimedia experience.
Catering was another essential component of the event, given the diverse international participation. AFEA Congress oversaw the provision of over 19,000 meals per day, accommodating various dietary requirements while maintaining a strong commitment to sustainability. The catering team successfully minimized food waste to less than 5%, showcasing an environmentally conscious approach to event planning.
Efficient transportation services were also a key feature of the event’s organization. AFEA Congress ensured smooth transit to and from all venues, enabling teams to move effortlessly between competition areas, training spaces, and cultural events. Special exhibition and training zones were also set up, providing teams with dedicated areas to refine their robotic designs before the competition rounds.
Beyond the competition itself, AFEA Congress orchestrated key cultural and networking events to enhance the experience of participants. The Parade of Nations, hosted at the historic Panathenaic Stadium, was a grand celebration of global unity and cultural exchange. Another highlight was the social evening at the Stavros Niarchos Foundation Cultural Center, where attendees engaged in meaningful interactions, strengthening international ties in an informal setting.
Social Impact & Legacy
The FIRST Global Challenge 2024 was more than just a robotics competition; it was a movement that promoted STEM education, international cooperation, and sustainable development. The event provided young innovators with the opportunity to develop real-world robotic solutions while fostering crucial 21st-century skills such as critical thinking, problem-solving, and teamwork. Participants from over 190 countries engaged in cross-cultural learning, creating a lasting global network of young leaders dedicated to technological advancements.
Hosting the event in Athens reinforced Greece’s reputation as a capable and worthy host of large-scale international events. The competition generated substantial media exposure, further solidifying the country’s position as a premier destination for global conferences and exhibitions. This success not only demonstrated Greece’s organizational excellence but also showcased its ability to deliver world-class events that attract global participation. Additionally, the influx of international visitors contributed to the local economy, benefitting the hospitality, tourism, and transportation industries while enhancing Greece’s profile as a leader in hosting high-profile international gatherings.
Recognition & Awards for AFEA Congress
AFEA Congress’s outstanding execution of the FIRST Global Challenge 2024 was met with industry-wide recognition. The company received the Gold Distinction at the Greek Hospitality Awards 2025 in the Best PCO Category and the Silver Distinction in the Sports Event Category at the Event Awards 2025. The event, along with AFEA Congress’s significant role in its success, was extensively covered by both national and international media, further highlighting Greece’s capability as a host for large-scale global events. The organization was also praised for its sustainable event practices and innovative technological solutions, setting a new benchmark in the field of event management.
Conclusion & Future Prospects
The successful delivery of the FIRST Global Challenge 2024 underscores AFEA Congress’s expertise in managing large-scale, high-profile international events. This event has laid the groundwork for further global collaborations with international event organizers and educational institutions.
By executing a world-class event with precision, technological excellence, and a focus on sustainability, the event has strengthened Greece’s reputation as a top destination for international conferences. The company’s dedication to innovation and meticulous event management ensures that Greece remains at the forefront of global education and technology-driven gatherings.
AFEA Congress would like to extend its heartfelt thanks to FIRST Global, the Hellenic Ministry of Digital Governance, and Mellon Lab for their trust, collaboration, and unwavering support. Their vision and commitment were instrumental in bringing this landmark event to life and inspiring a global community through the power of STEM education and innovation.